Saturday, 21 June 2014

Hamshakals first day box office collection

This was slightly above trade expectation but below the opening of holiday and 5th Highest of year behind Jai Ho , Gunday, 2 States and Holiday. This is also Saif's 2nd best opening day ever behind race 2
However It remains to be seen if it can sustain itself.

In comparison Sajid's Himmatwala also had a 10 crore opening day but fell  drastically post weekend
Humshakals has a mixed opening of around 40% all India with some areas being very good and others average to weak but has started to improve in evening shows
Humshakals is opening in close to 3000 screens and is the third widest release of 2014 behind Jai ho and Holiday.
Humshakals opened  at a similar level across multiplexes and single screens.
Delhi /NCR ,UP  & Gujarat has opened the best at Box Office
Mumbai is average while West Bengal is poor
Humshakals is a big budget comedy movie meant that it was always going to Open well and will see support from multiplexes and family audiences.
Humshakals has been completely ripped  apart by critics which may hit the movie
Himmatwala Sajid Khan's previous movie was also ripped by critics but had still opened with a 10 crore opening day and Humshakals can also still reach that figure.
For Humshakals like Himmatwala it will be the Sunday and the weekdays that will be critical.
Trade Expectation: 10 crore opening day.
 It remains to be seen if it can match that with word of mouth being very crucial for the movie.

No comments:

Post a Comment